Tesla Cybertruck Sales Saw A Sharp Dive In The First Quarter


Tesla Cybertruck Sales Saw A Sharp Dive In The First Quarter

Sales of Elon Musk’s chunky truck in the year’s first three months were less than half of what it delivered in Q3 and Q4 of last year, according to Cox Automotive.

By Steven Orlowski, CFP, CNPR

In a surprising turn for one of the most hyped vehicle launches in recent memory, Tesla’s Cybertruck has stumbled out of the gate in 2025, with first-quarter sales plummeting compared to late 2024. According to data from Cox Automotive, Cybertruck deliveries in Q1 were less than half of what the company moved in the final two quarters of last year.

The steep decline raises fresh questions about demand for the polarizing, stainless steel electric pickup truck — a vehicle Elon Musk promised would "change everything" about the modern truck segment. Instead, it appears that consumer interest may be cooling faster than anticipated.

From Buzz to Bust?

Tesla began initial deliveries of the Cybertruck in December 2023, generating intense media attention and fanfare. With its angular, Blade Runner-esque design and claims of near-invulnerability, the Cybertruck quickly became one of the most talked-about EVs on the planet. Preorders reportedly exceeded one million units. But according to industry analysts, excitement hasn’t translated into sustained sales momentum.

Cox Automotive’s Q1 report shows Cybertruck deliveries lagging well behind projections, despite Tesla’s push to scale production at its Gigafactory in Austin, Texas. The exact figures weren’t disclosed publicly, but insiders suggest deliveries numbered only in the low five figures — a far cry from the 20,000–30,000 vehicles Tesla was believed to have delivered in Q3 and Q4 combined.

What’s Driving the Decline?

Several factors may be behind the faltering sales:

  • Production bottlenecks: Tesla has acknowledged that scaling production of the Cybertruck — with its unpainted stainless steel exoskeleton and custom 4680 battery cells — has proven more complex than initially expected.

  • Price shock: While initial reservation holders hoped for a starting price around $40,000 (as teased in 2019), the actual base price came in closer to $60,990, with higher trims pushing well past $90,000. This sticker shock may have discouraged early adopters.

  • Practicality concerns: Reviews have been mixed, with some praising the truck’s torque and acceleration, while others criticized visibility, size, and lack of compatibility with standard truck accessories.

  • Competition: The EV truck space is now far more crowded than when the Cybertruck was first announced. Ford's F-150 Lightning, Rivian's R1T, and GM’s Silverado EV all offer compelling, more traditional alternatives that are already in customers' hands.

The Road Ahead

Tesla has not yet publicly commented on the reported drop in sales, but industry watchers will be paying close attention during the company’s next earnings call. Musk has often emphasized that the Cybertruck is a long-term bet and not a volume leader, but the market’s reaction will depend on how quickly Tesla can correct course.

For now, what was once billed as the future of trucks is facing a bumpy ride.

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